As the lead Creative Writing Strategist for the North American Unscripted and Indian content verticals, I produced member-facing editorial, promotional, and UX copy for some of the streaming giant's highest-profile titles, wrote for innovation and global testing, and managed up to 10 contractors in the writing and editing processes of 200+ synopsis variants per month.
Crafted editorial assets using “Global English” to remain linguistically neutral across markets without compromising brand voice, user decision-making, and member trust in title recommendations.
Improved member engagement and brand perception of Netflix in India by leveraging content and regional expertise to curate locally-relevant names for title rows and collections appearing on the service.
Utilized research methodologies to optimize title synopses, resulting in improved user experience, increased title viewing, and overall expansion of creative writing innovation initiatives.
Worked with editors, bloggers, registered dietitians, and medical experts to research and write recipe roundups, nutrition guides, and health & wellness features for a readership of over two million.
Conducted research and consulted with medical experts to publish an overview of a vegan/plant-based diet and lifestyle, including FAQs, nutrition tips, and pros/cons.
Researched and crafted write-ups about food, fruits, and spices that help with jet lag, including those with energy-boosting or sleep-promoting properties.
Wrote a medically-reviewed roundup of recipes from bloggers around the web that focus on low-FODMAP foods for better digestion and gastrointestinal health.
Researched and ideated essential tips and tricks to take the stress out of at-home entertaining, from menu planning to decorating hacks.
Wrote up celebrity interviews, movie reviews, international festival coverage (2016 Tokyo International Film Festival, 2015 Sundance Film Festival), and opinion pieces for a leading outlet for film and TV news and industry analysis.
Wrote filmmaker profiles, festival coverage (2016 India Kaleidoscope Film Festival), and features spotlighting the South Asian American community.
Recipient of the 2015 Indiewire | Sundance Institute Ebert Fellowship for Film Criticism. Profiled filmmakers, wrote coverage for the 2015 Tribeca Film Festival.
Published film reviews, film previews, and celebrity interview write-ups for one of the top four leading news websites in India.
Wrote festival coverage (2015 IFP Screen Forward) and contributed to the publication's "5 Questions" series with filmmakers and producers.
Profiled filmmakers and cinematographers for the magazine's annual "10 to Watch" series and wrote festival coverage (2014 New York Film Festival).
Created tonally appropriate, 120 to 250-character synopses, aligned with Netflix’s brand voice, to bolster user decision-making and trust in Netflix title promotions.