Created tonally appropriate, 120 to 250-character synopses, aligned with Netflix’s brand voice, to bolster user decision-making and trust in Netflix title promotions.
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Crafted editorial assets using “Global English” to remain linguistically neutral across markets without compromising brand voice, user decision-making, and member trust in title recommendations.
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Improved member engagement and brand perception of Netflix in India by leveraging content and regional expertise to curate locally-relevant names for title rows and collections appearing on the service.
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Utilized research methodologies to optimize title synopses, resulting in improved user experience, increased title viewing, and overall expansion of creative writing innovation initiatives.
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Conducted research and consulted with medical experts to publish an overview of a vegan/plant-based diet and lifestyle, including FAQs, nutrition tips, and pros/cons.
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Researched and crafted write-ups about food, fruits, and spices that help with jet lag, including those with energy-boosting or sleep-promoting properties.
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Wrote a medically-reviewed roundup of recipes from bloggers around the web that focus on low-FODMAP foods for better digestion and gastrointestinal health.
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Researched and ideated essential tips and tricks to take the stress out of at-home entertaining, from menu planning to decorating hacks.
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Wrote filmmaker profiles, festival coverage, and features spotlighting the South Asian American community.
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