Crafted editorial assets using “Global English” to remain linguistically neutral across markets without compromising brand voice, user decision-making, and member trust in title recommendations.
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Improved member engagement and brand perception of Netflix in India by leveraging content and regional expertise to curate locally-relevant names for title rows and collections appearing on the service.
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Utilized research methodologies to optimize title synopses, resulting in improved user experience, increased title viewing, and overall expansion of creative writing innovation initiatives.
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