Hi, I’m Anisha Jhaveri.
I’m a New York/New Jersey-based copywriter, copy editor, and content strategist with a passion for storytelling, creative collaboration, and helping brand identities shine through words.
I’m a New York/New Jersey-based copywriter, copy editor, and content strategist with a passion for storytelling, creative collaboration, and helping brand identities shine through words.
As the lead Creative Writing Strategist for the North American Unscripted and Indian content verticals, I produced member-facing editorial, promotional, and UX copy for some of the streaming giant's highest-profile titles, wrote for innovation and global testing, and managed up to 10 contractors in the writing and editing processes of 200+ synopsis variants per month.
Crafted editorial assets using “Global English” to remain linguistically neutral across markets without compromising brand voice, user decision-making, and member trust in title recommendations.
Improved member engagement and brand perception of Netflix in India by leveraging content and regional expertise to curate locally-relevant names for title rows and collections appearing on the service.
Utilized research methodologies to optimize title synopses, resulting in improved user experience, increased title viewing, and overall expansion of creative writing innovation initiatives.
As a freelance writer across genres including entertainment, arts & culture, health, and hospitality, I pitched and penned a vast array of pieces for leading publications under rapid deadlines. From international film festival coverage and celebrity interviews to health/nutrition guides and hotel reviews, I worked with industry experts to produce accurate, engaging, informative, and creative content.
Want to work together? Ask more questions? Or debate over the best Bollywood romcoms? Drop me a line!
Created tonally appropriate, 120 to 250-character synopses, aligned with Netflix’s brand voice, to bolster user decision-making and trust in Netflix title promotions.